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A 2007 survey of the shopping behaviors of US baby boomers by AARP and Focalyst found that 70% of respondents—an estimated 40 million boomers—use their purchasing power to buy environmentally safe brands.. The "Clean at Sephora" section of the beauty giant brings eco-friendly, clean beauty products to the masses. Air and water pollution are top of mind for global consumers in our recent online survey, but  regional differences can be seen in what issues respondents say matter most. For a closer look at the trends that are driving sustainable shopping, a deep dive into specific sales indicators being seen in major markets and a roadmap for future success, check out Nielsen’s Sustainable Shoppers Buy the Change They Wish to See in the World report. They key to being benevolent and bankable partners in their efforts is in understanding where current sales spikes can be seen and embracing the changes that are on the horizon. “As a result, sustainability has become an urgent opportunity for companies to connect with consumers who are excited about change,” said Regan Leggett, Executive Director, Thought Leadership and Foresight, Global Markets, Nielsen. For household products, in particular, there’s been a recent movement away from products that contain harsh chemicals following reports that many household products have toxic chemicals linked to health problems. Globally, a report from 2014 says that 55% of consumers across 60 countries are willing to pay higher prices for goods from environmentally conscious companies. Similarly, 73 percent of US consumers believe it is important to patronize companies that are socially or environmentally responsible. Nearly 10% of respondents in that age group said they "completely" incorporated environmentalism into their lives. But consumer awareness around the environmental impact of fashion is still relatively low. down to 44 percent in 2017. Brussels, 22 April 2020. As part of a study carried out by GlobalWebIndex among 2,324 internet users in the UK and U.S.A., this week’s series explores eco-conscious consumerism – specifically, people’s attitudes towards the environment and sustainability, and the appetite for … 62% of eco-conscious consumers in the UK and U.S. believe eco-friendly products are better for their health. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. For household products, in particular, there’s been a recent movement away from products that contain harsh chemicals following reports that many household products have toxic chemicals linked to health problems. Water pollution, toxic chemical use and textile waste are just some of the costs to the environment that result from our love of fast fashion. Millennials, Gen Z and Gen X are the most supportive, but their older counterparts aren’t far behind. Peattie and Charter (1997) conceptualized green marketing as the holistic management process for recognizing, NYU Stern’s Center for Sustainable Business just completed extensive research into U.S. consumers’ actual purchasing of consumer packaged goods … Health issues like asthma and typhoid have been linked to deteriorating air and water quality, and in extreme cases, decreased brain function and death. Incl. A new era of sustainability is rising, and it’s touching every corner of the world. Copyright © GWI 2020. The study … In light of these concerns, consumers around the world are making adjustments in their shopping habits. And that requires removing the hurdles between would-be green consumers’ intentions and actions. Sales of reusable coffee cups and water bottles took off, plastic straws were banned in many bars and restaurants, and brands like Evian and Coca-Cola promised packaging made from recycled materials. Globally, a report from 2014 says that 55% of consumers across 60 countries are willing to pay higher prices for goods from environmentally conscious companies. There is mounting evidence to support that in many parts of the world, sustainability has become a life and death matter. Less than half of eco-conscious consumers research clothes, shoes and bags before buying them. Environmental issues feature in the top five spots in our latest survey of consumer concerns. Global Nielsen news and insights delivered directly to your inbox. But to fully realize the true potential of the green market, businesses must help consumers change their behaviors. Stainless steel straw producers Turtle Savers is one brand to emerge following the revolt against single-use plastics. The questionnaire was developed from existing measures of the variables and from the author. Gen Z are hot on their heels, though, and figures for this generation are only likely to grow as its members’ disposable income grows. NYU Stern’s Center for Sustainable Business just completed extensive research into U.S. consumers’ actual purchasing of consumer packaged goods (CPG), using data contributed by … Sustainable Shoppers Buy the Change They Wish to See in the World, Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent, Unemployment is at the Heart of Long-Term Consumer Change. Earlier this year, the company revealed that its ‘sustainable living’ brands grew faster than the rest of the business and delivered 70% of its turnover growth. Statistics. 6 1. Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today.. Near-universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a … In part, this could be down to the assumption that eco-friendly products are more natural and better for their health, which is also likely to be why food is highly researched. There’s a difference between intention and action, but brands could miss out on a big group of consumers if their green credentials aren’t up to scratch. “Consumers, today, put the onus on brands to do more to protect the environment as they believe brands will have a greater impact than consumers alone. In the workplace, 70% of Australians aged 22–30 stated a strong preference or desire to work for a company that promotes environmentally sustainable practices, compared to under half (48%) of Australians … Environmental degradation is hitting the headlines lately. While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future. News articles and documentaries around rising seas, declining air quality and shrinking animal populations are more common than ever – and they’re beginning to cut through. Insights from behavioral science can help close this gap. While still juggling convenience, price and awareness along with their need to better the world, they’re looking for companies to step up as partners in their quest to do good. conscious consumers are prizing transparency, accountability and authenticity more than ever. So why should businesses and marketers have sustainability on their agendas? Often coined the “Green Generation”, many brands are starting to see the appeal and opportunity in these changes. Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to pay for them. As a society, we now have a level of understanding of the damage being done by our “throwaway” culture. As bars and restaurants began banning plastic straws, a lucrative gap in the market was left for them to capitalize on. The percentage of consumers globally who have said they are willing to pay more for eco-friendly packaging has grown from 47 per cent to 59 per cent in just seven years. According to a recent bespoke study we carried out in the UK and America: Half of digital consumers say environmental concerns impact their purchasing decisions. As we saw with Unilever, there are financial benefits to be had beyond just good PR. Companies who align their values with their actions will earn enduring loyalty among conscious consumers. The responses we’ve seen so far from the biggest brands are a step in the right direction, but there are still huge amounts of consumer goods out there that rely excessively on plastic material. Sustainability is still yet to majorly hit the agendas of most fast-fashion brands. More than half of people surveyed said they’re now making a conscious choice to use less disposable plastic than they were doing a year ago. The Ethical Consumer Markets Report has been acting as an important barometer of UK spending since 1999. This invariably means consumers are faced with less choice in their ambition to ‘go green’. Eco-Conscious Consumers are defined as internet users aged 16-64 who say that concern for the environment affects their day-to-day buying decisions. You might also enjoy our recent episode of the Database podcast on sustainability. But why do these shifts feel so urgent? Invest in sustainability to appeal to consumers – particularly the millennial demographic. 1 in 3 consumers prefer eco-friendly options One of the most interesting trends is consumers’ growing environmental conscience. By subscribing you confirm you’re happy for us to send you our latest articles. A couple of moments stand out in particular. All rights reserved. What we know for sure is that the environment needs to be at the top of every business’s agenda. In order to do so, business must create sustainable value for consumers by supplying products and services that meet their functional and emotional needs – now and for future generations – while respecting environmental limits and common values. The latest Colmar Brunton 'Better Business Better Future' report suggests there is a growing demand from consumers for environmentally and socially conscious products. Our global data shows firm evidence for this. Global environmentally conscious consumers' demand for products 2016, by region ... Full access to 1m statistics. It’s easy to see how one documentary or news story could seriously shake up attitudes, just as it did with our reliance on plastic. In search of better solutions, it’s no surprise that these consumers are more demanding of companies. 75% of environmentally-conscious consumers want brands to reduce the amount of packaging they use. Regions that are rife with emerging market consumers—many of whom are dealing with environmental hazards in their everyday lives—show higher expectations than developed markets. Moving to the company 4 years ago, Katie heads up the Strategic Insights team, overseeing the production of bespoke assets for clients. https://www.nielsen.com/us/en/insights/article/2018/global-consumers-seek-companies-that-care-about-environmental-issues/. Have a level of understanding of the biggest culprits ’ intentions and actions than half of eco-conscious in. 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